The value proposition of mobile applications especially utility apps is defined by the net value of the benefits and costs which occur due to their adoption and adaptation.
Mobile apps and social media accessibility has helped enhance the overall immersive customer experience. Device portability helps deliver a huge positive for both the customer and the organization. Customers now can access information, get bill statements and pay their bills on the move with the help of seamless mobile utility apps. Organizations can tailor their offerings to their prospects and clients based on location, requirements, and past usage patterns. The work can be done through multiple channels and devices.
Utility apps are best known through banks since they have been able to capitalize on the features of the smartphone and other mobile devices. Mobile apps help customers to view their account, transfer funds, find out about ATM and branches, and even calculate their loan eligibility. More than 40% of utility companies in the US are known to utilize customer self- service facility through mobile phones.
Mobile app utilities go a long way in delighting customers and even help in retaining clients. A mobile app for bill payment helps the user to transfer funds immediately and a bill notification is issued immediately after online payment on a single click. Customers can use these apps for booking hotels and lodging complaints. Utility apps also enable integration of diverse channels and even encourage the use of new services with their uncluttered approach.
Utility apps help clients to reap other benefits, especially through bill collection leading to a rise of better cash flows. App deployment has facilitated time and cost savings for many.
Companies have known to leverage utilities to increase their customer touch points. Customer interactions with utilities are mostly restricted to times of bill payment. But with mobile utility apps, there is greater interaction, more activity and detailed info too. Utility service apps need to be visually appealing and simple to use to promote more usage.
Augmented reality in mobile utility apps is also a point of consideration and mostly a future reality. For example, people who judge the electric meter and enters details on the electronic device are prone to mistakes since there are innumerable chances of human error. With a mobile app, the customer actually can use the camera and send the picture of the electric meter for billing. Those who are not very familiar with the different parts of the electric meter may not click the picture right. But with the new trend of augmented reality apps, efficient utility apps can be a reality in such scenarios where the camera would be able to identify the right light meter and its various components.
With billions of mobile app users and various advanced technologies in use, the mobile world is set of better things to come in the future. Also, more importance will be given to Mobile utility solutions for ease of routine life and business, especially to simplify operations for their prospects, vendors and their internal organization.
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