Today the world is at our fingertips and just a few clicks away. People are on their smartphones, their tablets and their laptops, it was inevitable that the use of hotel apps would be on the rise and in demand.
People want amazing deals and they want access to them no matter where they are. No fuss, no muss.
As such, making reservations via mobile, tablets and laptops are on the rise and the demand for such apps is increasing. With today’s technology, people can search for their perfect reservations; such as, last-minute deals, curated concierge, video talk with customer service, to name a few; using user-friendly apps.
This also benefits the hotel industry. These apps open their doors to a wider spectrum of customers. And today, these alternate distribution channels are necessary for reaching the mobile-reliant consumer.
A major shift in how travelers are planning and booking accommodations is on the rise and these hotel apps are meeting these demands, offering a diverse marketplace so that travelers can find everything from pay-by-the hour hotel rooms to longer stay vacations.
As the preferred method of booking continues to grow, these niche platforms will also continue to grow. The hotel industry, in a whole, gains more exposure by offering alternative options to meet the traveling needs for today’s mobile friendly lifestyle.
In this day and age, most people are more spontaneous and want the ability to book a reservation from anywhere, at any time, from any device.