Customers love convenience, and in the new age of technology, the smartphone was crafted specifically to fit those needs. To eradicate the small, unnecessary different methods individuals have to go through in order to set up a room for their hotel visit, order food during their stay, find their way around the intricate buildings, and all around find out where are the best places to visit in the area – all of these problems are solved in the form of one small application applied to smartphones: the “app.” A mobile app is a small application in the form of a button that can be installed into the phone via a play store for whatever operating system a phone comes with, either Google or Apple typically. Apps have been a tried and true way for customers to find an easier solution to many of their problems.
Apps, first and foremost, give customers more information right at their fingertips, literally. Hotel apps can offer info pages where they show basic information like hours of operation, location, event times, room prices, etc. This erases the need for a long and unneeded phone conversation for their busier clients. A Q+A page is also optional, which showcases how responsive a hotel can be to previously asked questions and shows their own closeness to their customers by connecting with them. A confused customer who is simply left confused with no one to assist them and no resources to guide them to the answers they need, won’t be a customer much longer. From that one dissatisfied customer, many could learn via their influence and others may find your business out-of-date and unfriendly. A good resource guide on a mobile app is not only convenient, but also a way to build relations with your clients.
Convenience is a major part of the mobile app era. Moving away from extra steps that don’t need to be taken makes clients and customers feel their time wasn’t wasted. A mobile app not only offers ways to find information easily and quickly, but also can run without a phone signal. If a customer has no phone signal but still a working phone, they can simply connect to any wifi signal that can be found and also make their purchases and inquiries with no problems. Again, this also pushes the narrative more that this can also further a hotels relation with its customers because they still have a way to communicate even off of a phone line.
Lastly, don’t forget that it’s nice to be new. Apps are still a new addition to the phone software, and new experiments are still being done on what they can do and how they can further benefit lives and society. If a hotel doesn’t have an app, it can come off as if they are outdated and cumbersome to customers. Hotels with apps are more lavish and feature more well-known options that the newer generations are more accommodated to. Hotels that lack these features wind up with confused patrons and a lack of customers. It’s good for your hotel to have an app for app advertising as well. Apps can be advertised at any random location on the phone, either during games, watching videos, or working. If your app pops up, it’s an opportunity to get more clientele and revenue down the line.