1. More Direct Reservations
Once you have acquired a new guest, especially one from an Online Travel Agent (OTA) we want to encourage them to rebook using your hotels app by offering them a special rate they can only receive from making the booking through your app. Even a small percentage of customers making direct reservations with your hotel’s app over the course of the year will translate into a higher profit margin. Most in the accommodations industry report a higher and growing percentage of their bookings are coming from mobile devices. An app provides another proven avenue to increase direct bookings.
2. Increased F&B Sales and Profits
If your property has a restaurant and/or bar, your app will drive added sales by notifying guests of dinner or lunch specials, beverage bargains during slow periods of the day, etc. helping keep your guests and their spending on-property.
3. Social Media
The average American spends 3.2 hours a day in social media. Your app provides yet another gateway to your company’s and your guests’ social media accounts. They can post your professionally acquired images of your property directly from your app to their Facebook, Twitter, Pinterest, Instagram, and other social media accounts. Your app provides links to all your company’s social media platforms as well.
4. Better Guest Interaction
The hospitality industry is constantly competing to acquire better engagement with their customers. An app gives guests a new avenue to contact and interact with your hotel, and you can in turn immediately react to questions or requests by guests, providing real-time information that guests can receive on the go. From the guests’ standpoint, it is easier for many to tap on an app than to conduct a search every time they want to interact with your property. With your app, you can stay better connected to your guests through two-way push communication, as text and email are the preferred method of interaction for many of today’s travelers.
5. Competitive Advantage
Mobile apps offered by hotels are still rare. A study showed that 74% of hotels surveyed are aware of the importance of booking via a mobile app for their guests, but only 1/4 of properties are actually taking advantage of this opportunity. Therefore, by offering guests your own app, you can create an important competitive advantage over properties that have not yet launched one, as the demand on the customer side is high, but the offer on side of hotels is still low. Most companies have a mobile website, only .5% of independent companies or franchised hotels in the lodging industry have their own app, all others are missing out on this incredibly important platform with its proven added revenues and increases in guest satisfaction ratings.
6. Guest Feedback
Your app creates another avenue for guest feedback utilizing a platform people have become accustomed to using in their daily lives. The anonymous messaging feature provides a safe avenue for guest comments.