19. How do I get my guests to keep my app on their phones?
You do this by offering “Special Pricing” for repeat guests which is only available via your app. Because there are only two mobile platforms, mobile ready responsive themed websites and apps, your app is your primary way to take action in creating more direct reservations. Your app will give you the ability to leverage this fastest growing half of the mobile market. By letting your guests know they will receive a “special rate” as a return guest only by booking through your app on their mobile device you are now taking back reservations that might otherwise go to an OTA.