Anticipating the day you’ll book a trip on LinkedIn or eBay?

Note From the Editor

Anticipating the day you’ll book a trip on LinkedIn or eBay? Ted Zhang is. The CEO of DerbySoft, which sells connectivity solutions to hotels, spoke to travel tech editor Sean O’Neill in a wide-ranging interview and described how he expects travel distribution to evolve. Another prediction: Online travel agencies are here to stay.

A new report backs that up. The research shows that — despite the goal of so many hotel company marketing campaigns — booking direct doesn’t always lead to the lowest price, especially for non-loyalty members. As hospitality editor Deanna Ting points out, hotels may need to do extra work to educate consumers on how they can benefit from loyalty. It’s only a matter of time before travel booking options become even more diversified.